![]() ![]() iDream Education exists to facilitate universal access to learning and growth. Understands importance of excellent and proactive communication in all formats Professional, Organized & a Team Player Humility to Learn, share & keep improving Analytical, Problem-solving and Calculative aptitude Love for education and educational content Willingness and passion to keep growing and learning Self-confidence to learn and do anything Preferably someone with good readership on personal writing (blogs, video related work, case studies, videos, texts) Must have worked on Case studies, Story writing and Leadership articles/communications. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app.- Adaptability to different writing styles CapitalizationĬapitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. Although various forms of educational content are organized differently, the formatting tips are consistent. Formatting educational contentĮducational content often uses formatting to help convey meaning. Always crop screenshots tightly around the action. Keep each visual focused on the action or meaning it conveys. Screenshots, videos, and GIFs make content more scannable and accessible, especially in written guides, tutorials, and training materials. "To do this," or “I see here, there are some suggestions." Provide context through embedded screenshots, videos, and GIFs Video scripts should include clear transitional language and cues that introduce a specific visual element or emphasize where the user should focus their attention.Į.g. Aim to keep your sentences at 25 words or less. Focus on the specific task, and limit the number of sentences per paragraph. Use simple words and phrases while avoiding gerunds and hard-to-translate words or idioms. Strive for simplicity and clarityīe as clear as possible. When writing video scripts, describe the outcome before doing the action so viewers feel confident they’re watching content that will answer their question. When writing educational content, be sure your headlines are short, descriptive, and parallel to help with scanning. Readers often scan a page for info that will answer their particular question. Keep headlines and paragraphs short and scannable If you find you’re getting too far from the intended topic, then you may need to create a related video, article, or deck. Use links to make related content available. Don’t stray too far from the title or topic at hand. ![]() When a reader or viewer clicks on a link to educational content, they expect to find the answer they want. In addition, here are some education-specific goals and pointers to keep in mind. When writing educational content, be sure to follow the style points outlined in the Voice and Tone and Grammar and Mechanics sections.
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